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DIGITAL COMMUNICATION AND MARKETING
During my role as a communication consultant at Università degli Studi di Enna "Kore" in Italy from September 2019 to September 2023, I orchestrated a transformative overhaul of the institution's communication strategies. Key achievements include the redesign of the university's website for improved user experience, the creation of captivating video and photo content and the management of successful social media campaigns across platforms such as TikTok, Instagram, and LinkedIn.
Notably, I significantly enhanced the university's online presence and engagement.
Overall, my tenure saw tangible improvements in online engagement, brand perception, and lead generation, establishing the university as a dynamic and engaging presence in the digital realm.
Additionally, I effectively allocated and managed a €50k budget for targeted advertising campaigns on Google Ads and social media, surpassing lead generation goals.
TikTok
Furthermore, I orchestrated the creation and distribution of numerous newsletters using Mailchimp, reaching thousands of leads generated through our campaigns:
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